Radio Ad

Human Services Associates Degree

Title: New Degree

Client/Sponsor: Human Services Department

Length: 30 seconds

Air Dates: NA

Too busy to go to college full-time? Don’t think you can afford

four years of college in today’s economy? Now you can with

Lyndon’s new Associates Degree in Human Services. For only 27 credit hours, you can earn a degree that will give you the tools to gain entry level positions in human services, as well as allow you to work with actual professors with experience in the field. Contact Lyndon today to start earning your degree tomorrow.

Print Ads: Then and Now

The first ad I looked at was a vintage ad from the 1950’s advetising a new tooth brush that would flex to allow you better access to all your teeth. The ad itself is fairly complex with large images and a significant amount of text. The same was true for a Coca-Cola ad and an ad for golf clubs. The advertisements were based around text which almost told a story about the product, and then included some sort of large image to capture the attention. When compared to their modern day advertisements, companies have chosen to move away from the heavy-text style, and move more towards catchy images and short catch phrases.

What one can assume about the target audiences from the early years of advertising, is that the audience had a much greater attention span, and would therefore, spend the time to read about each product carefully, so that they know as much about it as possible. Older advertisments also show that the target audiene didn’t require a catchy image in order to grab their attention. A lot of the images were fairly simple and not very exciting. If you look at today’s advetisement’s, you can see that companies are changing their strategies because the ads have dropped most, if not all of the text, in order to get their audience’s attention. As technology continues to improve and give us instant access to information, companies have to respond in the way they advertise. Most people aren’t going to sit down and read an advertisement that has 200 words worth of text in it. Instead, they only need to be able to recognize a trademark symbol of the company, so when they see it somewhere else, they’ll recognize it and potentially choose that product.

Advertising hasn’t appeared to change much over the years in terms of their strategy of relaying a unique benefit to the audience. An advertisement for Coke and a toothbrush both present a unique benefit: the toothbrush flexes to allow the consumer to get at hard-to-reach areas in their mouth, and Coke advertised their product as making you happy if you drink it with their “Open happiness” tag line. An advetisement for golf clubs from the 1950s and today both advertise the ability to hit the ball further and more accurately; a benefit not achievable with another company’s product.

The one place I see the greatest change is in the creativity of ads now compared to what they were back then. Today, advertisements are becoming fairly simple because they don’t have a lot of time to get their audiences’s attention. What was once reliant on text, has now become dominated by creative and unique images with a single catchy phrase. Advertisements today are all about visual recognition, and not as much about a potential consumer knowing everything there is to know about the product. Where a company may have once revealed everything about their product has now become a matter of simply getting a potential consumer’s attention long enough, so that in the future, they may recognize the product again and purchase it.

Ad URL's:

Old Ads

http://www.adclassix.com/a3/52drwesttoothbrush.html

http://www.adclassix.com/ads2/54spalding.htm

http://www.adclassix.com/ads/55cocacolasanta.htm

New Ads

http://www.coloribus.com/adsarchive/prints/oral-b-toothbrush-overhead-dentists-339156/

http://www.golfdigest.com/golf-equipment/hot-list/2010-02/hotlist_drivers

http://theinspirationroom.com/daily/print/2009/1/coca_cola_straws.jpg

Print Ad

Human Services A.S. Degree Visual- A picture of of the Lyndon Campus to use as a background in the actual ad.

Headline- Earn a degree hassle free

Swing Line- Want to be able to earn a degree in less time and still be able to interact with a professor directly?

Body Copy-Lyndon is offering an Associates in Science that would require only 27 credits. If you don't have the time to committ to a full class schedule, then Lyndon's new degree is ideal for you. Earn a professional degree that will qualify you for entry level human services fields.

Logo- Lyndon State College's official seal

Good and Bad Ads

The first good ad I found was in Wednesday's edition of Seven Days. The ad was fairly simple with a picture of a chocolate bunny and some colorful text saying "Bunnies For All Your Honeys." I found the ad to be effective just from the slogan they chose to put on it. Also, the picture of a chocolate bunny made me hungry, so it further kept my interest.

The second good ad I found was also in Seven Days, and this particular ad was for a bar in Burlington. The reason I liked this ad so much was because there was a picture of what looked like a puppy eating a cat. At closer inspection though, the puppy was actually resting its head on the cat. However, what really sold me was the fact that both animals had actually died, so my hat goes off to any organization that will put dead animals in their ad.

Finally, the last good ad I found was in the Caledonian-Record. The ad was for NVRH and all it really said was "You'll breathe easier," in bold, black text. The text piqued my curiosity and as I'm currently battling a bout of bronchitis with a touch of pneumonia, I was further intrigued. This ad convinced me that if my lungs should choose to collapse, then NVRH has the technology to assist me.

The first bad ad I looked at was in the Caledonian-Record and it was a large ad urging people to vote for John Tholl. I didn't like this ad because it's really boring with far too much text to read. Basically, as soon as I saw the ad I wanted to turn the page and look at something else.

The second bad ad was also in the Caledonian-Record and this particular ad was for a deal on windows. At first, it seems like a great ad because people are always looking for deals. However, there is far too much text and information in the ad that ends up making it look cluttered and unfriendly.

The third bad ad I found was in Seven Days and it was a small ad for the Pepsi Corporation. The ad itself was fairly small and only in black and white, so it didn't stand out a whole lot to me, especially with the amount of text near it.

Toyota Gets Scrapped

As many of you probably know, Toyota has experienced a sort of public relations armageddon. With numerous recalls and more information surfacing everyday about new problems with Toyota vehicles, the company has been scrambling to control the damage as much as possible. After recalling a dozen vehicle models for various problems, including the sudden acceleration issues, Toyota's PR department is hard pressed to keep up with angry customers and congressman. One of the more serious aspects of the recalls, is that it was revealed that Toyota dodged a previous recall in 2009. Since the information was given by a source other than Toyota, it makes Toyota look like they are trying to cover up as much incriminating evidence as they can. It becomes an issue where it is less about the people and their safety, and more about a company trying to keep their profit margins as high as possible.

From a public relations standpoint, I think Toyota could have, and should have, issued a statement about the problems their vehicles were experiencing instead of trying to downplay the situation. Knowing that journalists and congress will be looking for answers and going through any documents pertaining to vehicles and any problems they may have, I would issue press releases detailing the steps Toyota is taking to fix the problems, and also explain why the problems are occurring. This would be done to reaffirm the public's faith in my company, and to prevent people from thinking Toyota was engaging in a cover-up operation. In a situation like the one Toyota faces on such a massive scale, information is going to get out, so it would be better to be the first ones to give that information instead of having the media reveal the story.

Drink Up

I’m standing before you today to discuss the issue of alcohol. Now, I’m not here to tell you whether you should drink or not drink; instead, I’m going to tell you what you should be drinking and why. Most of your life you’ve probably been told at some point that drinking isn’t good for you, and to some extent that statement is true. However, there are elements of drinking that are often left in the dark. My purpose isn’t to encourage you to go out and binge drink every night; instead I want to tell you that drinking in moderation is actually good for you and there are numerous benefits to responsible consumption.

The first issue that should be addressed, is the problems that arise with alcohol abuse. We all know that drinking large quantities of alcohol can lead to all sorts of health problems such as: internal organ failure, several different types of cancer, sexual dysfunction, high blood pressure, etc. It would be hard to say that people would want to actively destroy their bodies through the use of alcohol, which according to the Greater Dallas Council on Alcohol and Drug abuse website, says is the number one drug among young people. However, these studies are only looking at the people who are problem drinkers. What it fails to address are the potential health benefits (yes there are in fact many benefits to drinking in moderation) and why people can profit from moderate drinking. Groups that often speak out against alcohol are also only referencing the statistics that work for them. They’ll use any evidence that potentially supports their cause, regardless of whether it is actually true or not.

Drinking can be good for you, it may be a difficult to grasp such a concept but research has proven there are health benefits to enjoying a brewski (or wine or hard liquor if that’s more to your liking). The Alcohol Problems and Solutions website says sensible drinking can help reduce the risk of diabetes, rheumatoid arthritis, bone fractures and osteperosis, kidney stones, digestive ailments, and stress and depression among other factors. So, you know that any of the potential negative affects that have been cited with drinking alcohol, can in fact be taken care of by drinking alcohol. However, it is important to note that moderate drinking means you’ll consume one 12-oz beer, a 5-oz glass of wine, or a shot of liquor in one sitting.

Another benefit of drinking alcohol, as cited by the Alcohol Problems and Solutions website, is that people who drink moderately, tend to live longer. The website points out that numerous studies around the world all revealed the same thing: people who drank a moderate amount of alcohol were less likely to die from all causes. Now, stop and think about that for a moment. If you drink alcohol in moderate amounts, keeping in mind the studies reference moderate drinkers, then you could potentially extend your life span. How many of you in this room would like to be able to live as long as possible? (Pause to survey the room to see who does, or doesn’t, raise their hands.)

There is only one more issue to address about alcohol that many people believe is true, despite there not being any research to bolster the myth: the classic beer belly syndrome. Does anybody here believe that drinking more alcohol will lead to excessive weight gain? (Pause to look around and see how many people believe it does) Well, there simply isn’t any evidence that shows people who drink alcohol will gain weight. In fact, research has shown that drinking alcohol can lead to women actually losing weight. The Alcohol Problems and Solutions website cited studies that, although they can’t determine exactly why alcohol won’t cause you to gain weight, it is believed that the energy in alcoholic beverages isn’t used efficently in your body, and drinking alcohol will actually increase your metabolic rate. Alcoholic beverages don’t contain any fat, cholestrol and only a small amount of sodium, and although alcoholic beverages differ in their nutritional value from drink to drink, drinking in moderation will not have any adverse affects on your weight.

Your greatest danger while drinking alcohol is not how many calories you’re consuming in your drink, but how many calories you take in from the meal you’re eating. If you want to stay in shape and still enjoy alcohol then go ahead; however, you should watch how much food you shovel into your face on a daily basis.

Now that you know the facts about alcohol, and a few of the myths like alcohol causing you to gain weight have been debunked, you can go out and enjoy that glass of wine, pint of beer, or shot of hard stuff. Go out, drink, and be merry!

Lyndon State to Host Cultural Festival

Lyndon State College

1001 College Rd.

Lyndonville, Vt. 05851

626-6200

News Release

FOR IMMEDIATE RELEASE 

Feb. 9, 2010                                           

FOR MORE INFORMATION, CONTACT:

 Lori Werdenschlag  

Professor of Psychology

626-6435

lori.werdenschlag@lyndonstate.edu

Lyndon State to host cultural festival

LYNDONVILLE, Vt.-- The Lyndon community will have a chance to pique their palettes during the 14th annual cultural festival at Lyndon State College.

The festival, organized by Lori B. Werdenschlag, professor of psychology, and Kelly Glentz-Brush, professor of digital and graphic design, is a way to create an appreciation for and opportunity to express cultural diversity on campus, says Werdenschlag. 

“A goal was set to start an annual tradition on campus, one to which the entire campus community contributes and participates in and looks forward to with enthusiasm each year,” Werdenschlag said. 

This year’s festival runs from March 8-17.

Werdenschlag will be running the international food court, which consists of ethnic dishes contributed by staff, faculty and the administration. “I ask faculty, staff and the administrators to make their favorite ethnic dishes,” says Werdenschlag. “Each year we get about 30 dishes.”

Anyone is welcome to stop by and sample the food for free, Werdenschlag said.

This year’s big event, and of particular interest to Werdenschlag, is the KIDZ WORLD event, now in its third year, which focuses on giving children in the community the opportunity to experience different cultures.

Participants are given a passport and are then able to explore various tables, hosted by students from the St. Johnsbury Academy English as a Second Language Department. 

Opportunities for the children to explore at each table include: displays, snacks, and crafts as well as the opportunity to participate in games children in other countries play, says Werdenschlag.